Top Luxury SUVs with the Best Resale Value for 2025

When investing in a luxury SUV, the initial purchase price is only part of the equation. Resale value plays a critical role in the total cost of ownership. A vehicle that holds its value well can save you thousands of dollars when it’s time to sell or trade it in. Choosing one of the Best Resale Value Luxury Suvs ensures a smarter long-term investment. Understanding which models excel in value retention is key for savvy buyers.

Industry analyses, like Kelley Blue Book’s annual Best Resale Value Awards, provide valuable insights by projecting how much of a vehicle’s original manufacturer’s suggested retail price (MSRP) it will retain after five years. While the average new vehicle might retain around 44.6% of its value, top performers significantly exceed this benchmark, offering substantial financial benefits over the ownership cycle.

Why Resale Value Matters for Luxury SUVs

Luxury SUVs represent a significant financial commitment. Depreciation, the decrease in a vehicle’s value over time, is often the largest ownership expense. For higher-priced luxury models, this depreciation can translate into substantial monetary loss.

Opting for a luxury SUV with strong resale value mitigates this loss. When you eventually sell or trade in the vehicle, you’ll recoup a larger percentage of your initial investment. This higher return can mean a larger down payment for your next vehicle, potentially leading to lower monthly payments and reduced overall transportation costs. In essence, a high resale value protects your investment and contributes to a more favorable ownership experience.

2025 Luxury SUVs with the Highest Resale Value

Based on projections for the 2025 model year, several luxury SUVs stand out for their exceptional ability to retain value. Here are the segment winners known for holding their worth better than competitors:

Full-Size Luxury SUV: 2025 Mercedes-Benz G-Class

5-Year Resale Value: 56.6%
Starting Price: $149,400

The Mercedes-Benz G-Class is an icon, blending rugged off-road capability with supreme luxury. Its unique status and enduring appeal contribute to its outstanding resale value, projected at 56.6% after five years. This figure places it among the top vehicles overall, not just within its segment, making it a remarkably strong investment despite its high initial cost. Its robust build quality and timeless design ensure continued demand in the used market.

2025 Mercedes-Benz G-Class luxury SUV known for high resale value

Midsize Luxury SUV: 2025 Lexus RX

5-Year Resale Value: 49.8%
Starting Price: $50,325

The Lexus RX has long been a benchmark in the midsize luxury SUV category, known for its comfort, reliability, and refined driving experience. Its projected 5-year resale value of 49.8% underscores its consistent desirability. Buyers appreciate the RX’s blend of luxury features, build quality, and the strong reputation of the Lexus brand for dependability, all factors that contribute to its excellent value retention.

Compact Luxury SUV: 2025 Lexus NX

5-Year Resale Value: 43.5%
Starting Price: $42,140

In the competitive compact luxury SUV segment, the Lexus NX distinguishes itself with a solid projected resale value of 43.5%. It offers a compelling mix of sharp styling, advanced technology, and Lexus’s renowned reliability. Available with efficient hybrid powertrains, the NX appeals to a broad range of buyers seeking a premium experience without the depreciation hit often associated with luxury vehicles.

2025 Lexus NX compact luxury SUV driving, showcasing strong value retention

Subcompact Luxury SUV: 2025 Lexus UX

5-Year Resale Value: 47.8%
Starting Price: $37,715

The Lexus UX leads the subcompact luxury SUV class with an impressive projected resale value of 47.8%. As an entry point to the Lexus brand, the UX offers urban-friendly dimensions, a fuel-efficient hybrid powertrain, and the expected Lexus refinement and quality. Its strong value retention makes it an attractive option for buyers seeking luxury and practicality in a smaller package.

Factors Influencing Luxury SUV Resale Value

Several key elements contribute to why certain luxury SUVs hold their value better than others:

• Brand Reputation: Brands like Lexus and Mercedes-Benz have established reputations for quality, reliability, and desirability, which bolsters buyer confidence in the used market.
• Reliability and Durability: Vehicles known for long-term dependability often command higher resale values, as buyers anticipate lower maintenance costs.
• Features and Technology: Desirable features, modern infotainment systems, and advanced safety technology can enhance a vehicle’s appeal years after its initial purchase.
• Market Demand: Popular models with strong consumer demand naturally retain value better due to competition among used car buyers.
• Condition and Mileage: While inherent model value is crucial, the specific condition, maintenance history, and mileage of an individual vehicle significantly impact its final resale price.

Understanding the Rankings (Methodology)

Resale value predictions, like those used in industry awards, are typically calculated by experienced automotive analysts. They leverage statistical models analyzing millions of vehicle transactions, considering factors like MSRP, trim levels, sales data, economic conditions, and auction results. The vehicles projected to retain the highest percentage of their original MSRP over a set period (commonly five years) are recognized as having the best resale value. This data-driven approach provides a reliable forecast of future value.

Conclusion

Choosing a luxury SUV involves considering performance, comfort, features, and style. However, factoring in resale value is crucial for making a financially sound decision. Models like the 2025 Mercedes-Benz G-Class, Lexus RX, Lexus NX, and Lexus UX stand out as the Best Resale Value Luxury Suvs in their respective categories, projected to retain a significantly higher percentage of their initial cost compared to the average vehicle. Prioritizing resale value alongside other purchasing criteria can lead to lower long-term ownership costs and a more satisfying investment, ensuring you get the most out of your luxury vehicle when it’s time to move on. Considering these top performers can provide peace of mind and substantial financial benefits down the road.